Laxale, a high-end property developer based on the Northern Beaches, needed a marketing strategy that would capture the essence of luxury living in Freshwater and drive serious buyer interest before construction even began.

To showcase The Alba’s premium appeal, we created a series of high-end videos designed to immerse potential buyers in the lifestyle—stunning ocean views, relaxed coastal living, and world-class design. These visuals were strategically used across social media, paid ads, and the project’s website, generating high engagement and attracting the right audience.

Within just three months of launching the campaign, 50% of the units were sold—meeting the developer’s pre-construction sales goals. By blending compelling storytelling with a results-driven marketing strategy, Zyon Creative helped bring The Alba to life before the first brick was even laid.