Licella

CLIENT

Licella

We Did

Strategy & Video Production

Launch

2021

ABOUT THE PROJECT

We produced multiple video assets for Licella and its partner IQ Renew, simplifying the explanation of their complex recycling process and showcasing their transformation of plastics into biodiesel.

Discover

case study

Licella pioneers advanced recycling, converting waste into valuable resources.

2021

The problem

CAT-HTR is a complex recycling method needing public-friendly presentation.

Solution

A 6-minute brand film explaining CAT-HTR through interviews with key stakeholders.

RESULTS

Licella continues to grow and extend their offerings globally.

Licella's innovative Catalytic Hydrothermal Reactor (CAT-HTR) technology transforms end-of-life plastics into valuable resources, supporting a circular economy. To convey this intricate process to a broader audience, we collaborated with Licella and their partner, IQ Renew, to develop a comprehensive video strategy. This included producing a 3-minute brand film featuring interviews with key stakeholders, effectively demystifying the CAT-HTR process. Additionally, we created targeted video assets for IQ Renew's social media channels, enhancing public engagement and awareness. Our approach ensured that complex scientific concepts were presented in an accessible manner, aligning with Licella's mission to promote sustainable recycling solutions.

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